Many people are still scrambling to fight for keywords in the battle with their competitors on the SEO front. You may have seen it on numerous websites, where you notice the same keyword over and over again a few times. Or you may have seen that people are optimizing their websites into humongous, drawn-out long WordPress pages that fit a mobile phone. Unfortunately for most of these people, everything they know is getting ready to go out the window in 2020, and everything they thought they knew is going to be wrong yet again!
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Integrating Voice Search
By integrating voice search, you’ll be optimizing your SEO in a way that many of your competitors are not.
Voice recognition is becoming a useful tool when it comes to keyword optimization, as well as the latest trend in mobile devices. Approximately half of all online searches are expected to be based on voice recognition. Therefore if your site doesn’t have it on their search, then you may be in for a surprise or have trouble closing the deal when it comes to buying your products or people trying to search your website (not just Google). You may want to consider adding some vocal recognition on your website to stay ahead of the game.
Don’t Count Keywords – Avoid Keyword Stuffing.
If your strategy is to stuff as many keywords into an article, it could hurt your SEO.
Ah, the wondrous world of keywords. This was a big debate in 2019, as many things have changed regarding this issue. A few years ago, keywords became somewhat as relevant as normal conversation. All of the major search engines have begun to incorporate the one primary rule: quality content is the king for SEO. Of course, keyword optimization has still been used a lot, and you may see websites that use keywords numerous times in their websites, busting out multiple keywords for their website in humongous lists. The truth is this; in 2020, it’s not going to matter how many keywords you have on a site. And concentration on this factor will become null and void.
Keyword Importance Moving Forward
Sure, you still need some keywords to get to the top of the charts, and they’ll help. But in 2020, they’re not going to matter as much. Many of the most successful millionaires, writers, bloggers, and even digital marketers aren’t even relying on keywords as much as they used to. Just a couple of keywords here and there, and write something that the reader wants to read.
The keywords that you choose are the guide to how customers will find your blog or site. So choose them wisely and make sure they are relevant.
This is where quality is going into play. When you have too many specific keywords and phrases, you’re going to get sloppy and cruddy content on your page full of terms that people may search for once in a while but are pretty irrelevant. With BERT’s evolution, Google’s new search algorithm that will be live soon, you don’t even need to use keywords as much as you need to have relevant content.
Simultaneously, many users are using long-tail keywords more than they are using short ones these days. This is also part of the whole voice search movement that is taking place, and people are saying things like “What is the best movie in the world in terms of earning the most money?” rather than “most successful movie.” See the difference there?
Mobile Must Come First
Today, everyone is always on their phones. That’s why making sure your site’s SEO is optimized for mobile is just as important as choosing the right keywords.
You need to know that if you have a website that doesn’t neatly optimize its SEO to mobile devices, you may be in trouble ranking in 2020. This is one reason why many people have been switching to WordPress so that you know (since most of the templates on WP have been known to be optimized for mobile devices). Google and many other search engines count content first, but they will list the optimized websites for mobile devices first. This is extremely important, and if your website is outdated, you’re going to have some hard times since most users will be on their mobile devices.
How do you fix it? Well, it may be time for a rebuild, and you better optimize your website’s SEO for mobile, and once that’s done, then you can work on the desktop layout.
Automation Will Help
Automation can help your business immensely, along with VoIP, telecommuting, and mixed reality.
From chatbots (you can see our guide on that), all the way to creating an excellent experience for your users, numerous things can help your website. To succeed, you can’t sit on the website or Facebook page for your business 24/7, answering everyone’s calls. Primarily if your small business has grown large enough to need something like a call center or where you have to use a quality VoIP service to get all of your phone calls answered well.
By having some programming integrated into your website, you can get the best solutions possible. You can even use quality programming to save precious marketing and analysis data to a localized cloud network for easy access to improve your business and website even more!