Every business has a website these days, from the basic freelancer all the way to corporations. But regardless, there are numerous complaints that people can’t get enough web traffic. They try every day to improve their traffic. Still, they don’t know how to use proper SEO to build their web traffic and increase their search engine rankings, or even worse, they use methods that are far too out of date, which is now considered “black hat” methods, and this can cause an even further delay.
You may be surprised, but there are ways that you can greatly improve your web traffic and generate more revenue, more customers, and more unique visitors every day. We’ll show you how if you keep reading.
Table of Contents
Perform Your Audit
First, to boost your web traffic, you’ll need to perform an SEO audit on your website.
If you have spare time on your hands, you’ll want to do a full website audit. This means that you’re going to check the analytics and see where your website is lacking. Usually, it’s just with the content itself, not having enough of the right content where it needs to be. Keywords are still important, but so are links as well. You can use websites like Ahrefs and Screaming Fog to see how your website fares with backlinks and SEO. You can also use websites like Pingdom’s Website Speed Test to ensure that you have good speed – nobody likes a slow loading website.
Improve or Redesign?
Believe it or not, your website design affects your web traffic. Outdated design, slow speeds, and poor user experience could negatively affect your web traffic.
When it comes to some companies, especially the local ones, you’ll notice that they have had the same website design since 2005. Nearly 15 years later, this can be an issue, not just for SEO purposes but also because it won’t keep people engaged or help them spread the word. Please give your website a refresh to make sure they load fast and that it is completely optimized.
Content is the Number One Issue
Content is undoubtedly king when it comes to driving web traffic to your site.
As we said before, having the right content on your page is better than having too much content. You’ll want to optimize your links to keywords, use keywords in your image alt tags, and most businesses have a blog these days. Be sure you stay on top of it, though, as regular content gets better results and gives you more backlinks, which we’ll get onto next.
Backlinks and Social Media
If your business isn’t utilizing social media to its advantage, you’re missing out on valuable web traffic.
More than half of the world is on Facebook today, and so you should be too. Create a business page and keep it updated with things like blog posts and more. If you want to advertise, please use Google Ads and Facebook Ads if you have the revenue for the expense, but it’s not even needed. Use social media, including Twitter, LinkedIn, and others, to create stunning backlinks and professional business profiles that can drive people to your site.
Don’t want to use a chatbot? Even Facebook has some excellent automated features that are free to help generate backlinks, web traffic and keep you in touch with clients and customers.
YouTube is No Longer Just for Creators
While numerous YouTube content creators post random videos about random things, you can use YouTube to your advantage. If you want to create videos that will only appear on your website and embed them, all you have to do is flag them as unlisted, and then you can still embed them on your website. This gives your website even a more professional and personable experience for your users.
Don’t Make Your Website Confusing.
If you want to increase your SEO, web traffic, and decrease bounce rate, you’ll want to make your site a bit less busy than LingsCars.com.
Some websites are tough to navigate, whether it be menus, header and footer links, and sometimes just the overall layout. Your web design, graphics, and links should all be easily ready for people to use so they can navigate your website quickly. Most importantly, since phone and mobile design prioritize website search results like Google, it doesn’t hurt that in your audit, you make sure your site is designed and optimized for phones. The downside to this is that you may need a designer (or hire one) if you can’t do it yourself, so you can ensure that all different types of phones can load your pages.
Here’s What You’ll Get
If you follow all of the above steps in this guide, you’ll notice that you’re going to be doing better on your page rankings and get more web traffic. Here’s a little secret – It’s a dog eat dog world out there. If you still lack under your competitors, go to their pages and see what they’re doing to improve their SEO so you can go one step above them.
Another thing you can do is get a VoIP service for your offices to put on your website. This protects a lot more professional and personal data so that you can list these rather than list personal or cell numbers. With the right services, you can have numerous features like unlimited calling and even call forwarding to those phones when choosing a good VoIP provider.